Our Euro hair we use the term 'Euro' to best describe our fabulous, premium quality product. We do not use the term 'European' because this clearly defines the geographical limitations for collection, yet it is well known that human hair from countries beyond Europe befit the description in terms of finesse, texture and movement. In our selection process we are extremely careful to ensure that the hair is 'root point correct' i.e. that the cuticles are all aligned the same way. This is only possible if the hair has originated from raw cuttings. It is a scarce commodity. Fortunately for our customers, we have a number of long standing loyal
suppliers throughout the world who supply us exclusively. They in turn have vast networks of long established collectors who reject anything that does not meet our standards.
